torani flavor factory

Challenge

With 100 years of innovation under its belt, Torani wanted to mark its centennial with another major milestone - its first experiential venture. From pioneering Italian sodas to inventing the flavored latte, Torani's legacy is one of fearless flavor exploration. To honor this history and welcome in the next generation of flavor fanatics, they needed an equally innovative partner – Deeplocal – to create a whimsical and imaginative Flavor Factory pop-up & mobile tour.

Strategy

With #flavortogether as our campaign's centerpiece, we infused the Flavor Factory with the creativity of Torani's community, creating a playground for the tastebuds. This 3D world blended discovery, play, and sharing, empowering consumers to explore Torani's rich history, philanthropic efforts, and endless recipe possibilities – by scrolling, pushing, pouring, and literally mixing up a drink of their own.

Discover where flavor meets history and POSSIBILITy.

A Century of Flavor

A mini history museum of Torani’s core eras celebrated 100 years of innovation. Guests journeyed through the first two flavors (Black Anisette and Tamarindo), the invention of the flavored latte, and Torani’s new era of experience.

Spotlight Sips

Inspired by the Pourcast Feature Drink calendar, this gigantic wall held mystery recipes – guests opened discovery doors to reveal their next flavor obsession.

Pouroscope

What does the Diamond divine? By inputting their birthday and scanning their hands, guests received their flavor of the future.

Flavor for All

Guests learned about the new Diamond release, and how 100% of profits from every bottle of the Flavor of the Century go towards job-readiness programs for underserved communities.

Opportunity for All

If they purchased Diamond, guests dropped a hefty “diamond” into the bottle-shaped, plinko wall to see what impacts they could make in the community.

Meet your sweet treat with a personality quiz

Guests answered questions at the “coffee cart” kiosks to unlock their custom recipes.

Add syrups, take a sip, and share your flavor

Syrup Sommeliers ushered fans along in their mixology journey, prepping each of the cups with carefully printed recipe stickers. Then, the magic happened! The U-shaped bar, a dazzling display of 27 Torani bottles, lit up to spotlight the exact syrups needed.

A living, breathing embodiment of Torani

Playful details like a conveyor belt with "flavor domes," selfie-friendly Torani mirrors, and a PVC curtain entrance transformed the space into a Wonka-esque, candy-colored wonderland, bringing Torani's personality to life.