Design and Development for Humans and Machines
Deeplocal is a post-digital shop that helps brands create remarkable experiences that bridge the online and physical worlds.
Deeplocal Videos
- Prius Concept Bike
- Making Ideas Real
- Building a Hybrid Roller Coaster - Ideas for Good
- Ideas for Good: Solar Powered Ventilation System Relief Tent
- National Geographic Mission: Expedition
- Write Your Headline - Write the Future
- Chalkbot: How it Works
- Chalkbot in Action
- Kobe Bryant lights up Johannesburg
- NogPong on the LA Nightly News
- GAP Project Reindeer: Meet the Herd
- Prototyping the Winning Ideas for Good
Recent News + Press see all news + press
| Aug 8th, 2011 | Small Agency of the Year, Northeast, Gold: Deeplocal (AdAge) |
| Aug 4th, 2011 | May the Force Be With Brands (Creativity) |
| Jul 30th, 2011 | Shift gears on Toyota's bike with your mind alone (Los Angeles Times) |
| Jul 29th, 2011 | Toyota Prius: Prius x Parlee (Creativity) |
| Jul 29th, 2011 | Mind Over Matter: Braking Your Car With Brain Waves (ABC News) |
Projects
Deeplocal builds interactive experiences that bridge the physical and digital worlds, generating emotional connections with consumers, earned media, and increased revenue.
We build post-digital interfaces
At the core of Deeplocal’s post-digital campaign process is a unique, buzz-worthy interaction that relies on a creative concept and an innovative experience with physical and digital components that work together seamlessly. Users who participate on-site or remotely in the experience receive personalized feedback, such as a video or photo. The experience and personalized feedback drive organic word-of-mouth advertising, social media, earned press, awards, and increased brand revenue and loyalty.
Our Awards
- AdAge Small Agency of the Year, Northwest Region, 2011
- Top Ten Digital Campaigns of the Decade, One Club, 2010
- Innovator of the Year, Design, Art, and Technology Awards (DATA), 2010
- The One Show Awards // Gold Pencil 2011
- Communication Arts // Best of Interactive 2010
- Cannes Lions // Grand Prix 2010
- Contagious Magazine // Most Contagious 2010
- Clio Awards // Gold Award 2010
- The One Show Awards // Best of Show 2010
- International ANDY Awards // Winner 2010
- Webby Awards // Double Winner 2010
- 2010 Print Magazine // Regional Design Excellence 2009
- Tech 50 // Top 50 Pgh Tech Companies 2009, 2010, 2011
- Pittsburgh Magazine // Best Place to Work 2010
- Pittsburgh Business Times // Best Places to Work 2010, 2011
- American Institute of Graphic Arts // Design Excellence 2010
Our Clients
Agency Partners: AKQA, Independents United, Publicis NY, Saatchi & Saatchi LA, Venables Bell & Partners, Wieden + Kennedy Amsterdam, Wieden + Kennedy Portland
Our Work
Toyota Ideas for Good
In partnership with Toyota, Saatchi & Saatchi LA, and Carnegie Mellon, Deeplocal brought the Ideas for Good campaign to life during the IFG Prototyping Weekend. In just a 48-hour build period, we created prototypes for the five winning ideas, which included a smart bike helmet with a custom microchip that allowed the severity of a biker's head injury to be determined in real-time, which is one step away from triggering a 911 phone call in the event of a bike accident.
Software Design & Development, Hardware Design & Development, Reverse Engineering, Sensors, Fabrication, Circuit Design
Toyota Prius Concept Bike
Built for Toyota Prius Projects, we created a futuristic concept bike that allows users to shift gears with their minds. The custom bike helmet is outfitted with sensors to detect that brains electrical signals and communicate with the gear-shifting mechanism.
Concept Development, Software Development, Hardware Development
NatGeo Mission: Expedition
For Expedition Week, we let National Geographic Channel fans navigate a telepresent robotic train set to search for hidden artifacts. Winners received actual artifacts in the mail.
Concept Development, Software Development, Hardware Development, Moderation, Social Media, PR, Personalized Responses, Packaging Design, Logo Design, Prize Fulfilment, Video Production
Toyota Hybrid Roller Coaster
Made for the Ideas for Good Campaign, Deeplocal designed and built a roller coaster track and cart using Toyota Prius parts. The coaster utilized Toyota’s regenerative breaking system to power lights from an amusement park.
Hardware Design & Development, Reverse Engineering, Digitally-controlled Lighting
Toyota Solar Powered Relief Tent
Built for the Ideas for Good campaign, Deeplocal created a model disaster-relief tent that uses the Toyota Prius Solar Powered Ventilation System to help keep workers and those they serve more comfortable in the field.
Hardware Design & Development, Reverse Engineering
Nike Chalkbot
Deeplocal built the Nike Chalkbot, a tweet-fed, chalk-spraying hydraulic robot that traveled the roads of the Tour de France.
Post-digital interface development, Concept development, Hardware design & development, Facebook app, iPhone app, API
Nog Pong
We teamed up with our friends at Saatchi LA to create the cure for the common holiday card- a game that we called "Nog Pong." Deeplocal built the "NogBot" robot and allowed users to aim and control the bot to fire ping-pong balls into cups of eggnog. Real robot, real ping-pong balls, real eggnog. A live video feed on nogpong.com let users watch and interact with the game in real-time. Every time a user sunk a shot, a Saatchi employee took a drink and a donation was made to three preselected charities.
Robotics, Reverse Engineering, Hardware Development, Software Design & Development
Project Reindeer
For the 2010 Holiday Season, sales in retail Gap stores across the United States were triggered based on the movement of eight reindeer in rural Minnesota.
Concept development, Hardware design & development, iPhone app, API, GPS cellular tracking, On-site management, Remote surveillance
EA Sports Balls to the Brits
Leading up to the USA vs. England match on the opening day of World Cup 2010, soccer fans in America and Europe submitted messages taunting the opposing side.
Robotics, Social Media Integration
Ad Age IDEA Conference
Deeplocal presented and demonstrated a game they created for the IDEA Conference that showed how seemingly disparate tools can combine to result in captivating interactions.
Creative concept, Software design & development, Mobile voice control, Phone hacking, Physical installation
Nike Write the Future
For the 2010 World Cup, Deeplocal teamed up with W+K Amsterdam to build a system for collecting predicted game headlines in 16 different languages from countries around the world via numerous social networks. Selected headlines were displayed on two entire sides of the largest building in Johannesburg with LEDs that revealed the headline and then animated into the face of one of the players.
Social Media Integration, Moderation Software, API for 3rd party integration, Language localization
Gigapan
Deeplocal designed a website and model for interaction that communicated the amazing value of GigaPan technology.
Web design & development, Interaction design, Advanced storage architecture development
GOOD Magazine
Deeplocal designed a series of infographics for Good Magazine, including a design supported by Levis.
Graphic Design
Pittsburgh Bike Map
The Pittsburgh Bike Map is designed to make riding a bicycle in the city less daunting for commuters and urban explorers.
Research, Cartography, Graphic design, Illustration
Our Culture
Deeplocal builds projects that link the digital and physical worlds. Our culture reflects our roots in the punk rock and art scenes. We're a passionate team of creative artists, designers, and engineers that collaborate to develop compelling tools, interactions, and experiences. Deeplocal spun out of Carnegie Mellon University with a background in experimental art and technology.
Our Beliefs
- We hire great people who don’t need managers.
- We are technology generalists not specialists.
- We build very quickly and iteratively.
- We think like amateurs. Amateurs naturally disregard rules; experts subconsciously abide by them.
Artist Residency Program
The Old and New Media Artist Residency Program was created to promote an exchange of ideas, skills, and networks by placing an artist in both a contemporary art production setting and a working corporate setting. The residency answers the question of what happens when the creativity of artists is combined with the expertise of technologists and designers. Artists are given support in the form of money, space, technology, and expertise. I want to know more.
| TERM | ARTIST | PROJECT |
|---|---|---|
| Fall 2009 | Teresa Foley | Locally Toned |
| Spring 2010 | Allen Hahn | Urban Story |
| Fall 2010 | Justin Hopper | Public Record |
Gutter Tech Lab
At Deeplocal, we are continually playing with new and old technologies. Through play, we learn how to creatively combine seemingly disparate objects to create compelling interactions. We use the term Gutter Tech to describe this practice. We solve problems with lowest common denominator technology. We don’t use new gadgets just for the heck of it. We use technology when it is appropriate and when it can help to create the desired experience. At what we refer to as the Gutter Tech Lab, we play with the recombination of old and new technology often creating new ways of engaging with objects and people. Sometimes we share these experiments online and sometimes we keep them to ourselves for the next exciting client project!
Lounge Events
Waffle Wednesdays
We’re opening our studio from 9am – 11am on selected Wednesday mornings to chat about whatever issue, idea, or project you’re focused on and to enjoy a tasty waffle breakfast with coffee. Sign up for our mailing list to receive alerts about upcoming events.
Everyone’s invited. No RSVP necessary. Totally informal. Completely free. Just show up.
| DATE | TIME | INFO |
|---|---|---|
| January 26th, 2011 | 9:00 – 11:00 AM | FREE! Enjoy some waffles, get some advice, meet some people. |
Workshops + Performances
| None currently scheduled. |
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People
Job Openings
| No positions are currently open. |
Our Team
Nathan Martin
Chief Executive Officer
Nathan Martin is CEO of Deeplocal Inc. Prior to founding Deeplocal in 2006, Nathan was a researcher and artist-in-residence at Carnegie Mellon University where he led an interdisciplinary team in the development of a collaborative online mapping toolkit. As a founding member of both an art group and a touring punk/metal band, Nathan has spoken, toured and exhibited internationally since age sixteen. Nathan has over a decade of experience with mobile technology starting in 1999 as Mobile Device Specialist for MetaDesign SF and continuing in his work with clients like Palm Computing, Brodia, Panasonic, and Nike.
Nathan has taught Art and Design at several universities and holds an MFA from Rensselaer Polytechnic Institute and a BFA from Carnegie Mellon University, both in Electronic Media Art. Nathan has received numerous awards and recognitions for his work in art, music, and technology, and continues to write and speak about his passion for integrating the artists' process into the design and development of improved ways of experiencing people, information, and objects in this world.
Heather Estes
Director of Marketing
Heather is the Director of Marketing at Deeplocal. She is a native of the Pittsburgh area, and a graduate of Penn State University's Schreyer Honors College, where she earned a degree in Marketing and English.
As the Director of Business Development at College Prowler, Inc, a Pittsburgh start-up publishing company of college guidebooks, Heather secured large corporate partnerships with companies like Wachovia Bank and Chipotle.
Heather is great at finding new ways of commercializing products and is excited to be helping Deeplocal with new and creative methods for raising the visibility and adoption of their product line.
Matthew Pegula
Director of Engineering
Matthew is a highly accomplished software engineer having worked previously at Handspring, Vivisimo, and Labwerks. At Handspring, Matthew had a front-row seat for the dot-com implosion but learned a great deal about the mobile hardware and software market.
Matthew returned to Pittsburgh and worked for Labwerks developing leading-edge web applications for clients such as American Eagle and Dell. Before joining Deeplocal, Matthew spent several years at fast-growing Pittsburgh search company Vivisimo developing innovative search applications for heavy hitters like Procter and Gamble, and the US Government. Matthew's personal interest (and even his senior thesis subject) is in developing usable and innovative mobile applications, which led him directly to the doors of Deeplocal. Matthew is a graduate of Allegheny College.
Dimitry Bentsionov
Senior Creative Engineer
Dimitry is a Lead Web Developer at Deeplocal. Originally from Ukraine, Dimitry and his family moved to the United States in hopes of receiving better education and employment opportunities.
While attending the University of Pittsburgh, Dimitry realized his passion for web development and designing for great user experiences. Though he graduated with a degree in Finance, Dimitry followed his passions after college and joined the web pioneer and giant Yahoo! Inc. as a software application developer. After realizing how well their interests were aligned, Dimitry joined Deeplocal and relocated back to his U.S. hometown of Pittsburgh in 2008.
Patrick Miller
Senior Creative Engineer
Patrick has degrees in physics and information science from the University of Pittsburgh and has previously worked on academic research projects and for rising search algorithm star Vivisimo (another spin-out of CMU). At Deeplocal, Patrick works as both a hardware and software engineer. Most recently, he has become well versed in the field of reindeerology.
Eamae Mirkin
Director of Design + Interaction Designer
Eamae is a Physical Interaction Designer at Deeplocal. On a daily basis, he works with people, computers, phones, and robots, helping them all to understand and communicate with each other.
Eamae has a BFA in Industrial Design from Carnegie Mellon. He worked as an Interaction Design Intern at Apple Computer and at Johnson Controls prior to joining Deeplocal.
Colin Miller
Designer + Illustrator
Colin is a graphic designer and illustrator from Pittsburgh PA. Within the local hardcore scene he developed his interest in design by designing merchandise, websites, and record packaging. While studying for his BS in Graphic Design at the Art Institute of Pittsburgh, Colin interned at both Giant Ideas and The Green Building Alliance. After graduation he worked as a freelance artist with a client base that included Fargo Design Co. and Nightwire Magazine. Colin's design focus consists of branding, layout, web design, information graphics, production, and illustration. He joined Deeplocal in the summer of 2010, where his passion for design and music fit perfect with the company's creative dynamic.
Nick Teodori
Creative
Nick is a two time art school dropout, sometime letterpress operator, and most time co-proprietor of a skateboard company. Nick's love of solving problems and hatred of technology is what makes him such an amazing creative force at Deeplocal. Nick is well known in Pittsburgh for numerous contributions in his vast number of years living here and making stuff. Talk to Nick and he'll make you smile.
Kristin Petty
Account Director
Kristin is the Account Director at Deeplocal and the newest addition to the team. A New Yorker for 10 years, she decided to move back to her hometown of Pittsburgh. After earning a BA from Tulane University in New Orleans and an EdM and MA from Columbia University, she began her career in financial services and gradually shifted from managing money to managing people. A former Team Lead at BNY Mellon and HR Director at Lowe Worldwide, Kristin is well-versed in multitasking and relationship-building. Outside of work, she visits spray parks with her young son and practices yoga, which she is certified to teach.
Capabilities
Rapid Prototyping
Deeplocal develops rapid prototypes including all design, software, and hardware for a wide range of client needs. The prototype is often necessary to prove a specific functionality or explore additional creative possibilities. Deeplocal’s rapid prototyping clients include Publicis NY and The Mattress Factory.
Conceptual Development
Deeplocal’s creative team works with our clients to expand product possibilities and to explore new marketing opportunities. We work with brands and agencies to develop briefs into functional and achievable concepts. Once ideas are approved, Deeplocal can handle most aspects of production. Deeplocal has worked on conceptual development with a large number of clients including Publicis NY, Wieden+Kennedy, Goodby Silverstein, and AKQA.
Software and Web Development
Deeplocal has a deep understanding of software development and has developed custom software for a wide range of platforms and environments. Deeplocal software has been used to power gaming platforms, custom robotic hardware, kiosks, mobile applications, and proprietary web and desktop software. Deeplocal has a wide range of programming language expertise including: Java, PHP, Ruby on Rails, Objective C, C++, HTML5, Python, Asterisk, and Flash.
Hardware Development
Deeplocal has a unique capacity for hardware/software-integrated projects. We have extensive experience working with custom electronic circuits (digital and analog), microcontrollers, robotics, pneumatics, mechanics, sensors, and fabrication. Deeplocal’s hardware clients include Nike, Wieden+Kennedy, and EA Sports.
Mobile Development
Deeplocal builds native mobile applications and mobile web sites that are either stand-alone or web-integrated. We have experience developing for the Android and iPhone platforms as well as HTML5. We also have experience in augmented reality development and game development including the OpenGL library for 2D and 3D gaming. Deeplocal’s mobile clients include Volkswagen, PNC Bank, Howard Hanna, and Palace Entertainment.
Design
Deeplocal offers interaction, system, visual design,and design research. Deeplocal’s visual design work has won numerous awards and has been featured several times in GOOD and Print Magazine.
Research
Deeplocal comes from a research background at Carnegie Mellon University. We work with clients to research possible interactions and re-interpretations of existing technologies. This often leads to new project or product ideas. Deeplocal has provided research for a number of technology and product companies including Avere Systems, Howard Hanna, Grey Worldwide, Independents United, and Venables Bell.
Cartography
Deeplocal has extensive experience with ArcGIS cartographic software and has built numerous professional print and online maps. Additionally, Deeplocal has built geocentric projects that depend on geospatial databases including PostgreSQL and the PostGIS plug-in.
























