An age-old symbol of friendship, integrated with Spotify: Blendship Bracelets connect besties with their shared taste in music.

To promote Spotify Blend, a feature that merges two users’ music tastes into a unique, shared playlist, we collaborated with Spotify’s in-house creative team to design and engineer nostalgic friendship bracelets with an interactive twist. Sent out to real-life besties, the kidcore jewelry houses electronics for a customized and connected experience. Besties sync their bracelets and integrate them with Spotify—when friends listen to their Blend, the bracelets magically come to life with glowing LED beads.