A first-of-its-kind display technology used 1,000 real balloons to render fans’ selfies in NYC and L.A.

Old Navy’s 20th birthday was all about celebrating the customer. With selfies racking up likes on social media, we created a campaign that championed customers in a whole new way. We invented a machine that used 1,000 real balloons to render fans’ selfies during live events in Times Square and Hollywood. Fans tweeted their selfies @oldnavy with #selfiebration. Then the machine transformed the selfies into larger-than-life, physical balloon portraits. We captured the displays, tweeted back balloon selfie GIFs, and blew up the internet.