Cozy smart socks automatically pause your show when you doze off.
Netflix fans are so committed to their favorite shows, they end up dealing with all kinds of new problems unique to the platform – such as losing their spots when they watch themselves to sleep. To help Netflix reinforce their position as industry innovators, we developed Netflix Socks to put viewers back in control of how they enjoy their entertainment. Using an accelerometer to detect when a viewer has dozed off, the Socks send a signal to the user’s TV to pause their show. This project spread like wildfire across social media and press outlets, and are available as DIY instructions on the Make It website.
OVER 1 BILLION
EARNED MEDIA IMPRESSIONS
2016 CREATIVE USE OF TECHNOLOGY
“The best Christmas gift for Netflix addicts… These socks prove the future is now.”
Over 300 million social media impressions.
Featured on Good Morning America