LYFT AUTO TUNES
Lyft cars play Grammy-nominated songs with the sounds of their alarms and horns.
Lyft wanted to celebrate the 60th Grammys in New York City with a clever, subversive stunt. We teamed up to create a roving orchestra of tricked-out Lyft cars that played Grammys hits with their horns, alarms, wipers, and speakers. Each car also had a custom receiver installed that enabled us to control them from a single transmitter. We parked the cars in permitted lots, set off the alarms to gather a crowd, and triggered the show remotely to their surprise & delight. Lyft cars played chart-topping songs such as “Despacito.” The stunt went viral and had car horn hits stuck in everyone’s head for days.
DESIGNED & BUILT
IN 9 DAYS
FROM IDEA TO EXECUTION IN
JUST OVER A WEEK
OVER 100 MILLION
WITHOUT SPENDING A SINGLE
DOLLAR ON PAID MEDIA
“Lyft now has me bobbing my head to horns and car alarms. Without even trying, the company just created the world’s first autonomous car boyband.”
-The Next Web
Winner of the Communication Arts Interactive Award and the Experience Design and Technology Award for Best High-Tech Audience Interaction.
Over 7 Million organic views on YouTube.