GOOGLE HARDWARE STORE
An immersive pop-up environment designed for people to experience new Made By Google devices.
With the release of three new pieces of hardware, Google wanted to create a physical environment where people could try out the new devices before purchasing. Deeplocal acted as the creative technology partner for Google and designed a user experience that reinvented a traditional retail atmosphere into a connected, on-brand space. Our engineers developed a playful, immersive environment inspired by the get-it-done attitude of classic hardware stores and tool shops, but made interactive and magical with Google’s emerging technology. Each experience in the Hardware Store shows people how a Google device can be a tool that makes impossible projects possible with #MadeByGoogle.
3 NEW HARDWARE DEVICES
#MADEBYGOOGLE AND INTRODUCED
FOR THE FIRST TIME
COMPLETELY INTERACTIVE ENVIRONMENT
INCLUDING A CONNECTED TREE HOUSE,
SMART NOOKS, A GIANT SWING, AND MORE
Featured in AdWeek, DigitalTrends, the Chicago Tribune and more.
Popped up in New York City and Chicago during the holiday season.
Increased product understanding, awareness, and desire for the #MadeByGoogle devices.