GOOGLE HARDWARE STORE

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GOOGLE HARDWARE STORE

 
 

An immersive pop-up environment designed for people to experience new Made By Google devices.

With the release of three new pieces of hardware, Google wanted to create a physical environment where people could try out the new devices before purchasing. Deeplocal acted as the creative technology partner for Google and designed a user experience that reinvented a traditional retail atmosphere into a connected, on-brand space. Our engineers developed a playful, immersive environment inspired by the get-it-done attitude of classic hardware stores and tool shops, but made interactive and magical with Google’s emerging technology. Each experience in the Hardware Store shows people how a Google device can be a tool that makes impossible projects possible with #MadeByGoogle.

 
 
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3 NEW HARDWARE DEVICES

#MADEBYGOOGLE AND INTRODUCED
FOR THE FIRST TIME

 
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COMPLETELY INTERACTIVE ENVIRONMENT

INCLUDING A CONNECTED TREE HOUSE,
SMART NOOKS, A GIANT SWING, AND MORE

 
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Featured in AdWeek, DigitalTrends, the Chicago Tribune and more.

 
 
 
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Popped up in New York City and Chicago during the holiday season.

 
 
 
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Increased product understanding, awareness, and desire for the #MadeByGoogle devices.