ZAGAT TINY CAFE

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ZAGAT TINY CAFE

 
 

A tiny cafe serves miniature versions of some of NYC’s best dishes.

For the launch of Zagat’s 2017 Top NYC Restaurants and their mobile app, we custom-designed and opened a tiny food cafe. Inspired by Zagat’s tiny-yet-perfect reviews, we tapped into the budding cultural trend of tiny food to open a cafe serving bite-sized versions of recipes from NYC’s highly-rated Zagat restaurants. Tiny Cafe was open for three days in Astor Park, drawing huge crowds. The experience engaged a new millennial audience all while reinforcing Zagat’s time honored commitment to directing people to the best food experiences in the city.

 
 
 

OVER 1 BILLION

EARNED MEDIA IMPRESSIONS

 
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MORE THAN 3,300
TINY DISHES SERVED

ON HAND-FIRED TINY PLATES

 
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Featured in outlets such as The New York Times, The Verge, Buzzfeed, ABC’S The Chew, and more.

 
 
 
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The Shorty Awards Gold Winner for Best Location-Based Experience.

 
 
 
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Shared on social by celebs like Rashida Jones and Jacques Torres.