Toyota Ideas for Good
Software Design & Development, Hardware Design & Development, Reverse Engineering, Sensors, Fabrication, Circuit Design
In partnership with Toyota, Saatchi & Saatchi LA, and Carnegie Mellon, Deeplocal brought the Ideas for Good campaign to life during the IFG Prototyping Weekend. In just a 48-hour build period, we created prototypes for the five winning ideas, which included a smart bike helmet with a custom microchip that allowed the severity of a biker's head injury to be determined in real-time, which is one step away from triggering a 911 phone call in the event of a bike accident.
Toyota shared five of their most innovative automotive technologies with the public and invited people to propose their original ideas for applying these technologies for good. After an initial selection by guest judges to pick the finalists, the online community voted for their favorite ideas in five categories, and the winners were flown to Pittsburgh, where we designed and built five unique prototypes ranging from a bike helmet that reads the degree of head trauma incurred to a ventilation system that will make indoor cooking safer in developing countries.
