Nike LIVESTRONG Chalkbot
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Chalkbot was a key element in Nike’s LIVESTRONG campaign for the 2009 Tour de France. Supporters in the U.S. and France texted inspirational messages for bicyclists that were printed in yellow chalk by Chalkbot on the roads of the Tour.
Deeplocal and StandardRobot worked with Nike's agency, W+K, to design and develop the pneumatic robot and software system. The system included a text message interface, web based queue and approval system for tour officials, onboard machine and nozzle control, spray mechanism, camera and GPS capture system, and Twitter integration.
Highlights
- Cover story and DVD feature in quarterly global marketing magazine, Contagious, September 2009
- Significant media attention from numerous advertising and technology blogs, websites like Wired, Creativity online, CrunchGear, FAST Company, Campaign, The Christian Science Monitor, traditional outlets such as CNN, USA Today, New York Daily News, Time magazine, and television news stations across the country. 2009
- Chalkbot in video: Testing the Chalkbot and How Chalkbot Works