NatGeo Mission: Expedition
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For Expedition Week, we let National Geographic Channel fans navigate a telepresent robotic train set to search for hidden artifacts. Winners received actual artifacts in the mail.
The "Mission Expedition" experience included four miniature model train sets inspired by Expedition Week content (Victorian London, the Himalayas, Papua New Guinea, and Rome during the gladiator era). For two weeks, viewers logged onto National Geographic’s website to control strategically-placed telepresence cameras attached to a moving train that travelled around the miniature sets, for up to 60 seconds.
Within the miniature sets, there was a daily rotation of nearly 200 hidden artifacts, totalling more than $10K in value. Participants took a picture of the object they deemed most valuable while driving the model train. If the captured image turned out to be one of the hidden artifacts of the day, the viewer was notified and the artifact was physically mailed directly to the viewer's home.
Watch the "Making of" Video: http://vimeo.com/deeplocal/missionexpedition