Toyota, Saatchi & Saatchi LA
Prius Projects Badge
To celebrate the epic milestone of reaching one-millon Prius cars sold in America, Prius owners got to create a complimentary 'Prius Goes Platinum' badge. Deeplocal developed custom-visualizations for the badges based on individual Prius owners' mileage, number of Prius hybrids owned, and CO2 emissions prevented. The line art visualizations were designed to be one-of-a-kind and were made into custom-molded badges and stickers that owners proudly display on their Prius vehicles.