Press Release

Deeplocal expands experiential design team and West Coast footprint with hiring of Israel Kandarian as Executive Creative Director

Pittsburgh, PA, January 31, 2019 — Creative engineering & design firm Deeplocal continues to build out their experiential design capabilities with the hiring of Israel Kandarian as Executive Creative Director. Operating out of Los Angeles alongside Nicholas Hanna (Creative Director–Technology), Kandarian will be overseeing environmental design on Deeplocal’s award-winning interactive experiential activations. He joins other recent west coast hires including Chelsey Kantor, Executive Creative Director, previously of Google, and Tina Crawford, Program Manager, previously of Clif Bar.

Kandarian joined Deeplocal from SET Creative, where he also served as Executive Creative Director, leading renowned work for clients such as Nike, Verizon, and Google. His sharp eye for design and nuanced understanding of Google’s products and brand impressed the Deeplocal team when they collaborated with him recently on the Google Hardware Store pop-ups. Previously, he spent five years in-house as a Creative Director at Nike, Inc. Israel’s passions and expertise lie in environmental design, architecture, brand positioning, creative strategy, and human behavior. He holds a Masters in architecture from Princeton University.

"Those that have worked alongside Israel know him to be kind, thoughtful, and genuine. Bringing him onto our team not only adds to our capabilities but strengthens our culture." says Deeplocal CEO Nathan Martin.

From experiential marketing stunts to branded pop-up environments to permanent installations, Deeplocal’s portfolio of industry-defining work continues to grow, a trend which will surely accelerate under Kandarian’s leadership. He is most looking forward to working alongside of Deeplocal's engineering force to design a space that is informed by and seamlessly integrates the product. Deeplocal can already design and engineer experiences—soon, and with the help of Israel’s leadership, we'll have an equal ability to design the entire space too.


Deeplocal, a Pittsburgh-based creative technology company and Carnegie Mellon University spin-off, invents and builds delightful interactive experiences. Deeplocal has received numerous awards in advertising and design, including being named 2017 Ad Age Creativity Innovator Standout. Deeplocal’s work has been featured in Fast Company, Wired, The New York Times, USA Today, Good Morning America, Gizmodo, Engadget, Forbes, and many more publications.


Caroline Fisher