History
Deeplocal's culture reflects our roots in the punk rock and art scenes, and our time is split between working with world-class brands, turning our own ideas into products, and contributing to the greater arts community. Our client list includes brands like Nike, GigaPan.org, Carnegie Mellon University, TheMotherhood.com, and numerous transit agencies across the country.
Before we became a company, we were an art group called Carbon Defense League. We were involved in numerous high-profile projects in the late 90's and the mid 00's. We built a site for barcode swapping called Re-Code.com that drew the ire of Wal-Mart and was documented with videos licensed by FreeSpeechTV. We tried to overturn GWB in 04 with our sexiness through the FtheVote.com campaign, which made light of the awkward situation of voting between bad and worse. We hacked the Gameboy and built our own game and development kit that we used to replace games on store shelves. This work appeared in major media outlets including Keith Olberman's Top 10, MSNBC, CNN, CSPAN, and more.
Following our initiatives with the Carbon Defense League, we ran a research project at Carnegie Mellon University, where we developed the MapHub software product. MapHub is a collaborative mapping tool for privately adding and managing places on an online map. After spinning out of CMU with a focus on commercializing MapHub, we faced an emerging worldwide interest in online mapping that we were not able to capitalize on and were instead forced to reinvent our company. We emerged from that experience stronger and much smarter about the commercialization process. Having experienced the difficulty of huge and complex, we now focus on small and simple.